Online Paint Company Case Study | Meta, Google Shopping & CRO

The brand came in with an acquisition mix that was not producing enough value. A previous influencer partnership had failed to convert despite a large following, Meta Ads were returning roughly 1–2x ROAS, and a high return rate was putting additional pressure on profitability. Email was also being used inconsistently.

The issue was not simply a lack of demand. Too much budget was being spent in places that were not producing enough return, while stronger acquisition and conversion opportunities were being left underused. The priority became making the existing marketing dollars work harder before increasing spend.

The strategy focused on improving Meta campaign efficiency, introducing Google Shopping to capture higher-intent demand, and addressing conversion opportunities across the website. Instead of treating each channel independently, the goal was to improve the full path from acquisition to purchase.

Within 12 weeks, Meta ROAS improved to 7x, Google Ads reached 4x ROAS, and add-to-cart conversion increased by 30%. The best improvement of all was the 60% increase in sales year over year.

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