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Founder-Led Consulting
Get ongoing strategic input directly from a founder with 15+ years of experience across ecommerce, paid acquisition, client strategy, and growth leadership. Monthly sessions focus on what the numbers mean, what deserves attention, and what should happen next.
Ecommerce Growth Audit
We dig into your store, funnel, acquisition performance, customer journey, and ecommerce metrics to identify where revenue may be leaking or growth is being constrained. The goal is to uncover opportunities that are easy to miss when every channel is reviewed in isolation.d to be happy.
Strategic Recommendations
Get experienced guidance across offer, AOV, merchandising, product mix, customer journey, acquisition, and conversion. Recommendations stay focused on the online sales experience so you can make better growth decisions without turning the engagement into broad business consulting.
Conversion-Focused Reporting
Reporting goes beyond topline traffic and revenue. We track the metrics that help explain how shoppers move through the site, where conversion is breaking down, and which areas may deserve further testing or optimization.
Our Process
A simple process for finding the next growth opportunity.
1
Find the Bottleneck
We look across the ecommerce business to understand where momentum is being lost. That may be acquisition, conversion, offer, merchandising, customer journey, or a combination of several areas.
2
Focus the Plan
Not every opportunity should become a priority. We narrow the list down to the initiatives most likely to create meaningful progress and help you avoid spreading time and budget too thin.
3
Move Forward
You leave with a clearer plan, stronger recommendations, and specific actions to take next. We continue using performance and new data to guide what should happen after that.
“Growth happens faster when the conditions are right. Strategy is about figuring out which conditions need to change before you push harder.”
DJ Patton, Wild Mushroom Founder
CRO FAQ
Common Questions
How ecommerce conversion rate optimization works.
What is ecommerce conversion rate optimization?
Ecommerce conversion rate optimization, or CRO, is the process of improving an online store so more visitors complete valuable actions, especially purchases. That can include changes to product pages, landing pages, navigation, mobile experience, cart, checkout, merchandising, offers, and other parts of the shopping journey.
What parts of the website do you optimize?
We may review product detail pages, collection pages, landing pages, site navigation, mobile experience, cart, checkout flow, offers, merchandising, trust signals, and other elements that influence how shoppers move from discovery to purchase.
How do you decide what to optimize first?
We look at site performance, funnel behavior, customer journey, traffic sources, conversion data, and the ecommerce economics behind each opportunity. The goal is to prioritize changes based on likely impact rather than personal preference or random design ideas.
What metrics do you look at for CRO?
Conversion rate is important, but it is not the only metric. We may also look at revenue per session, average order value, add-to-cart rate, checkout completion, bounce or exit behavior, product performance, mobile conversion, and paid acquisition efficiency.
Can CRO help improve paid advertising performance?
Yes. Paid media becomes more efficient when the experience after the click converts more effectively. Better landing pages, product pages, offers, and checkout flow can improve the value of traffic coming from Google, Meta, TikTok, YouTube, and other acquisition channels.
Why should an ecommerce brand invest in CRO?
CRO helps you get more value from the traffic you already have. Improving conversion rate, revenue per visitor, average order value, or checkout completion can make paid acquisition more efficient and reduce the need to rely only on increasing traffic for growth.
Do you redesign websites?
Not usually. Wild Mushroom focuses on conversion opportunities and prioritized improvements rather than full website redesigns. If a larger design or development project is needed, we can explore the direction and work.
Do you run A/B tests?
A/B testing can be useful when the store has enough traffic and conversion volume to produce meaningful results. When testing volume is limited, we may use behavioral data, performance trends, user experience analysis, and structured prioritization to make smarter improvements without pretending every change needs a formal split test.
How quickly can CRO improve results?
Some improvements can have an immediate effect, while others take time to measure or require enough traffic to evaluate properly. Results depend on traffic quality, current conversion rate, product demand, offer, site experience, and the size of the opportunities identified.
Is CRO only for large ecommerce brands?
No. Growing brands can benefit from CRO as soon as they have enough traffic and sales data to identify meaningful patterns. The right scope depends on store size, traffic volume, product catalog, and where the biggest conversion opportunities exist.
START WITH STRATEGY
Better growth decisions start with a clearer view.
Tell us what is working, what is not, and what the next stage of growth needs to look like. We’ll help assess whether a broader ecommerce growth strategy can give you the direction you need.